Graphic design as a form of visual communication inhabits the ocean of media. It is undeniable that media has powerful impact to society. Printed materials like newspaper and magazines need professional lay outing and photo editing to entertain their readers. Textbooks in the academe require strict and appropriate cover design and page illustrations.The usage of graphic design limitation is unpredictable. With human's desire to create arts, graphic design last through time. As human creativity and technology evolve, so do graphic design.
Kinds of Graphic Design
There are two kinds of computer graphics - raster (composed of pixels) and vector (composed of paths). Raster images are more commonly called bitmap images.
A bitmap image uses a grid of individual pixels where each pixel can be a different color or shade. Bitmaps are composed of pixels. Vector graphics use mathematical relationships between points and the paths connecting them to describe an image. Vector graphics are composed of paths.
Although computer graphics is a vast field that encompasses almost any graphical aspect, we are mainly interested in the generation of images of 3-dimensional scenes. Computer imagery has applications for film special effects, simulation and training, games, medical imagery, flying logos, etc. Computer graphics relies on an internal model of the scene, that is, a mathematical representation suitable for graphical computations.
Graphic designers prepare sketches or layouts-by hand or with the aid of a computer-to illustrate their vision for the design. They select colors, sound, artwork, photography, animation, style of type, and other visual elements for the design. Designers also select the size and arrangement of the different elements on the page or screen. They may create graphs and charts from data for use in publications, and they often consult with copywriters on any text that accompanies the design. Designers then present the completed design to their clients or art or creative director for approval.
Graphic design is the process of creating the appearance of a publication, presentation, or web site in an attractive, logical manner. When done successfully, it attracts attention, adds value to a message, enhances readership and readability, simplifies, organizes, provides selective emphasis, and creates unity.
Steps in the Graphic Design Process:
- Analyze the audience.
- Determine the purpose of your message.
- Decide where and how your message will appear (whether it will be a printed publication, presentation, or web site).
- Establish goals.
- Organize text and graphics.
- Choose an appropriate format and layout.
- Select appropriate typefaces, type sizes, type styles, and spacing.
- Add and manipulate graphics.
- Organize text and graphics.
- Proofread
- Refine and fine-tune.
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